Unforgettable evening of art, fashion and music bringing together more than 250 members of city’s coolest community , a designed crowd by Komunite Istanbul. Hugo Boss brought the collection to life with a theme that named « Global Traveler», also became the concept of the launch event, orchetrated by a global trend setter of Turkey, Ece Sukan.
The format featured cocktails and incredible selection of food curated directly by Cem Mirap ,owner of Lucca and a real global traveler , from his own gastronomic travels around the globe.
In collaboration with GQ Turkey, Emaar Art Center located next to the Hugo Boss Store, was transformed into an exposition of Tamer Yılmaz Photographs of «10 Global Travelers of Turkey»
So delivered an art event which generated substantial social buzz and editorial coverage on the night.
Celebration continued with an unforgettable performance of DJ Cuneyt Ozturk, another global face of Turkey’s music industry.
The event also rewarded as «Best Case among Hugo Boss events with Best Crowd Design & Space Management»